As of 2016, Kenya had a population of 48.46 million with an annual growth rate estimated at 2.7 percent. The country is experiencing growing consumer demand for high-end products and services bolstered by a growing middle class and rising trend.
Kenya’s membership in regional economic blocs coupled with her strategic geographic position makes the country the gateway to the huge East African Community (EAC) market with over 135 million people and the Common Market for Eastern and Southern Africa (COMESA) market with over 450 million people. Kenya is a beneficiary of several trade preferential arrangements which include The African Growth and Opportunities Act (AGOA) and Economic Partnership Agreement (EPA) which gives duty-free access to the EU among others